one-offs: how to reach the masses

by Dave Bonta

Is your poetry accessible? No, I’m not talking about whether it can be understood by anyone with an 8th-grade education and the attention span of a gnat. I mean, if you blog poetry — as almost all participants in the weekly Read Write Prompts do — are your poems reaching their intended and potential audiences?

Slow and mobile connections
To answer the question above, you need to know something about the audience: Who is trying to access your blog, and what tools are they using. For example, do you want to reach a lot of rural readers, or readers in the global South? If so, please remember that many if not most of them will be relying on dial-up access or cellphone networks. Be sure to restrict the number of posts that display on your main page — I’d say no more than five.

Alternatively, you could display a larger number of posts in excerpt form with “read more” links. This approach is especially helpful to people on slower connections if your posts typically contain a number of images. You can also post thumbnails or small versions of images that click through to larger files, for those with the patience or bandwidth to access them. And if you post audio or video poems, be sure to include a transcript for the benefit of those on dial-up.

Even if you’re not too concerned about reaching people with slow connections, making sure your site is more accessible to them can benefit visitors on broadband, too. Blogs with too many posts displayed on the front page, for example, can be really challenging to browse. Many if not most web design guidelines for low bandwidth will improve the usability of your site. Blogs and other websites that take longer than 10 seconds to load risk losing first-time readers, especially if the site is so designed that the sidebar loads before the main content. (This can be a problem with older blog designs or those with sidebars on the left.) Quite apart from the visual distraction of a sidebar crammed with widgets, the NASCAR approach to blog ornamentation can also retard load-times, since so many widgets use JavaScript.

Remember that your browser is probably caching — storing recent copies of — your blog, presuming you visit it frequently, so you can’t necessarily tell how fast the site loads unless you clear your cache or view it on other machines and in other browsers. And widgets aren’t the only thing that can slow a site, either. Last winter, I had a problem with my self-hosted WordPress blog loading very slowly. A geek cousin advised me that 35 plugins was probably a bit too many. So I did some pruning, and load times did indeed improve. Ultimately, though, the problem turned out to be the funky shared server I was on, because a switch to a new blog host cleared the problem up. (Self-hosted WordPress bloggers can refer to “8 Ways to Improve Your WordPress’ Loading Time” for some additional ideas.)

Does a large percentage of your audience rely on mobile phones to read your blog? If so, you might want to make sure your main column isn’t too wide, or that you don’t post a lot of poems with long lines that require back-and-forth scrolling. For those with self-hosted WordPress.org blogs, you can use a special theme or plugin that displays a simplified version of your site to anyone viewing it on a mobile device.

Reaching the visually impaired
Mention accessibility to most web geeks, and they’ll think you’re talking mainly about design that takes the needs of the visually impaired into account. As I use the term, it’s much broader than that. But again, making sure your site is accessible to this often-neglected group can benefit many other visitors, too. CAPTCHAS, for example — those deliberately hard-to-read puzzles designed to keep spam bots from leaving comments — are an annoyance to many people, not just the visually impaired, who can’t deal with them at all unless they’re accompanied by audio. If you’re on a blog platform where alternate spam-blocking methods can be used, such as Akismet (which is not just for WordPress), Defensio or Typepad AntiSpam, you don’t really have any good reason to use CAPTCHAS.

Many people with poor vision or color blindness can and do read the web, but if your stylin’ blog theme features small text, or light gray text on a dark background, there’s a good chance they’re not reading you. In general, a blog or website with dark text on a light background will be most easily accessible to the visually impaired (and most restful for everyone else to read, too). If you want to liven up your blog with bright colors, use images. Varying the font colors from post to post will almost certainly provoke eyestrain — and not just in those with poor vision.

If you want visually impaired people to be able to distinguish your links, you really should go with the boring old underline style for link text (and be very cautious about underlining text for any other reason, to avoid confusion). Now, I realize that an underlined word might well be distracting in the middle of a poem, but perhaps in some cases links can be relocated to end notes instead. Personally, I find any form of link in the body of a poem to be distracting, but tastes vary.

Want to annoy or confuse the hell out of your readers, especially those with impaired vision? Use SnapShots popup previews on your links. In WordPress.com, unfortunately, this “feature” is enabled by default, which I think leads many to believe it must be cool. In many other blogging platforms, you can also further torment your readership by using text-link ads, which by mimicking real links threaten the integrity of the very architecture of the web. Talk about a usability nightmare!

Many people, including older folks with otherwise good vision, appreciate being able to resize the text on their screens via the View menu on their browsers, so make sure that this is possible on your site. Some poorly coded sites use pixels rather than percentages and ems to control font size, and as a result don’t allow any adjustment.

We’ve been talking about people with poor vision, but what about those with no vision at all? Blind people use what are called screen readers, software that translates web pages into speech (or sometimes Braille). When blog themes place crucial navigation links after the main content, as so many of them do — in the sidebar or footer rather than in a top navigation bar — screen readers can take a while to locate them. Imagine what a hassle that must be! If you’re going to use a design with category links or other useful things in the footer, consider adopting (or making) one with a “skip to bottom” link at the top.

Screen readers for the blind also rely on semantic markup. This means, for example, coding italics with em tags rather than i tags, and bold text with strong rather than b. Large blocks of quoted material should be enclosed in blockquote tags — but don’t use blockquotes merely to indent, say, a dedication at the beginning of a poem. And it really messes up screen readers if you use header tags such as h2 and h3 when you simply want larger or bolder text. So mess with semantics in your poetry all you want, but be sure to use designs and text editors that are as web semantics-compliant as possible. This will also have the side benefit of making your archives more future-proof. How are you ever going to achieve poetic immortality if semantically correct browsers 10 or 15 years from now won’t even display your poems properly?

Another tip, for those who like to experiment with ekphrastic poetry: The only way blind people will “see” your images is if you get in the habit of supplying descriptive alt (alternative) text. (Spacer images or other nonessential, mainly ornamental illustrations, however, should be given null alt text, i.e., alt=” “, to avoid confusion.) Most image uploader tools will prompt for a description, which may be used for the less-important title attribute as well. This can have the side benefit of dramatically increasing the number of visitors you get from search engines. In general, semantic markup helps get you a better search-engine ranking, since it helps search engines more accurately evaluate your content.

Does your blog make sense?
What does the average visitor see when arriving on your site from another blog or a web search? If they land on some post deep in your archives, will those visitors be tempted to stick around? Will they even be able to find the homepage? A surprising number of bloggers never take this into consideration. Website usability is a huge topic, but for now, I just want to stress the importance of designing your site with that casual visitor in mind. A few points to consider:

  • Is there a “home” link near the top of the page? If not, is the title of the blog at least clickable?
  • Are links to “next” and “previous” posts present and visible (i.e., not buried below the comments) on single-post pages?
  • Can visitors quickly learn what the site is about from an About page and/or a bit of explanatory text near the top?
  • Is there a search form? If someone follows a bad link and ends up on a 404 page, will they be able to find what they’re looking for?
  • Are there ways for visitors to browse the archives, aside from one of those mysteriously popular and generally useless sidebar lists of months?
  • Might tag clouds or category lists be given more descriptive headings, such as “Topics”?
  • How about making room in the sidebar or footer for a list of some of your best or most popular posts, so people can see what you’re really capable of?
  • If many of your posts are password-protected, do you provide an obvious way for visitors to contact you and get the password (along with some brief explanation for why you have so many private posts, e.g., to avoid violating submissions guidelines at some literary magazines)?

Reaching the downtrodden
It’s a good bet that many of your readers are accessing your blog from work. Is your blog work-safe? Do you have audio widgets set to auto-play in your sidebar? If so, please disable the auto-play function immediately, because, trust me, that’s annoying to almost everybody, not just busy co-workers. If people tell you they like it, they’re probably just being polite.

Much attention has been given to the Great Firewall of China, which results in the blocking of many blogs and blog platforms. (WordPress.com, for example, has been blocked for years due to the parent company’s principled stand against censorship.) But here in the United States, and probably elsewhere in the so-called free world, many, many sites are blocked by corporate firewalls. You may be publishing nothing objectionable but still run afoul of ridiculously broad-brush content-control software, aka censorware. Schools and public libraries also usually use some form of censorware. A study conducted by the Electronic Frontier Foundation in 2003 [link to PDF] found that commercial censorware products block up to half of all web pages relevant to common school curricula in the United States.

I certainly wouldn’t advise you to temper your language or avoid occasional posting of artistic nudes just to get around the net nannies. The onus is really on your readers, in this case, to use proxies and other work-arounds. But it’s something to be aware of. You can see if SmartFilter and other censorware systems owned by McAfee consider your site objectionable at TrustedSource. (Other major censorware companies used to have URL checkers online, but sadly, they’ve all been taken down as far as I can tell.)

Another crucial fact to keep in mind is that many large employers won’t let their workers use newer browsers and are still using Internet Explorer 6, which is so despised by web designers that some new blog themes don’t even make allowances for it. Even MSN and YouTube don’t support IE6 anymore. But IE6 is still the browser for some 14 percent of web surfers. I’m not willing to put out an unwelcome mat for them just because their employers are a-holes, so I do make sure all my sites are IE6-compatible. To check how your blog or webpage appears in a variety of major and minor browsers of different vintages, enter your URL at BrowserShots.org.

Feeding your readers
Another, potentially large, group of readers that beginning bloggers often neglect are those who subscribe to the feed and thereafter mainly access it via a feed reader (e.g., Google Reader, Bloglines, Newsgator). If you are using a modern blogging platform or content-management system, you are generating a feed — which is to say, a version of your content in a special form (usually RSS or Atom) designed for easy syndication elsewhere, such as in feed readers. Using a feed reader is a great way to keep track of when your favorite blogs, news sites and online journals are updated — and to store some posts for later reading.

Some blogs fetishize the RSS feed icon and make it a visual center of the top part of their blog. Personally, I find this a bit distracting, especially since most people web-savvy enough to subscribe to feeds are also going to be using a modern browser that lets you grab feeds right from the address bar. But it’s still a good idea to make feed links easy to find. And a big honking RSS icon is a far sight less fugly than an enormous, blue, vaguely avian creature whose only purpose is to lure people away from your real content and onto to your Twitter stream. Is that what you want?

Although feeds are still regarded as a geeky thing, ironically they have one application that can make your poems and other blog posts much more accessible to those who don’t spend very much time online: email subscriptions. I’ve used both the major free email subscription services, Feedburner and Feedblitz. These days, I prefer the latter. Now owned by Google, Feedburner has been plagued with performance issues over the past year. Of equal concern to poets: It doesn’t display spaces between stanzas and paragraphs, and emails from Feedburner bear only the title of your blog, while emails from Feedblitz also contain the post title by default — and are much more customizable.

If you do offer email subscriptions, be sure to subscribe yourself so you can make sure it’s going out OK. Also, I think it’s a good idea to subscribe to your blog’s feed in a feed reader, even if you don’t plan to use it otherwise. (I recommend Google Reader for ease of use.) What can go wrong with a feed? The most common problem is that a blog may be set to display only excerpts rather than full posts, often through neglect or ignorance. Some bloggers switch from full to partial feeds to try and force readers to visit their site, perhaps so they’ll be more likely to leave a comment or click on an ad. But many of us simply unsubscribe from such feeds.

Even a full-content feed will likely not display some types of content, such as embedded videos and audio players. For this reason, it’s a good idea to include a download link and/or a note that subscribers need to click through to the post to access the video or audio.

Another reason to subscribe to your own feed is to make sure you don’t accidentally duplicate posts, and that deleted posts also disappear from the feed. Post duplication can happen anytime the URL is changed, so it’s a good idea to make sure you keep the same URL when you change the title if you’re using a title-based permalink system. Deleting a post from a feed can be tricky, and erasing it from Google Reader, which aggressively caches feeds, can be even trickier. Sometimes the best you can do is to replace the unwanted content with a notice saying something like “post removed by author,” and then republish. It may take a few hours, but the feed readers should eventually pick up on the change. After that, you can delete the post.

Don’t look at me, I’m just a poet!
If you’re feeling bad that you’ve committed usability and accessibility sins, don’t worry: there’s no perfect solution that will work for all user groups. So feel free to ignore any of the above suggestions that aren’t relevant to your aims as a blogger. I welcome questions and additional suggestions in the comments.

Keep in mind that I’m still a learner myself; I’m not a true geek, and I have no systematic training in any of this. But with all the people joining Read Write Poem now, it’s a good bet that if I can’t answer your question, someone else can.

dave bontaDave Bonta is a poet, editor and web publisher from the eastern edge of western Pennsylvania. He co-edits Qarrtsiluni, curates the video poetry site Moving Poems and has been blogging since 2003 at Via Negativa. He is a senior contributor at Read Write Poem. (photo credit :: (c) 2009 Jonathan Sa’adah)

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56 comments to one-offs: how to reach the masses

  • This is great advice. I know for myself; I have tried to have blog layouts that have as little as possible, but still being colorful and interesting. Thanks for sharing this info!

    Dave Bonta replied:

    Glad you found it useful! Of course, poems themselves — their shape on the page — can provide the sort of visual interest which an ordinary prose blogger has to resort to blockquotes or even pullquotes to achieve. So poetry bloggers might not have to worry quite so much about boring their readers if they adopt text-centric blog designs.

  • rallentanda

    Thankyou for all the info in this article.Unless I employ someone to do all of this I am never going to be able to reach the masses.I am contemplating on having a leaflet
    drop by plane over Europe and America which will probably be cheaper.
    cheers
    luddite

    Dave Bonta replied:

    Well, if it’s any consolation, I don’t follow all the advice here myself. I’m like the old farmer who, when a salesman stopped by and tried to convince him he needed to buy an encyclopedia of agriculture, said, “Hell, son, I’m not farming half as good as I know how!”

  • Apart from checking how many posts my blog is set to display on one page, I have no idea how I would put any of these suggestions into place on blogger.
    For instance, I have only come to terms with using a few pieces of html code – are”em” and “strong” interchangeable with ‘i” and “b”? I’ve never heard of them!
    I guess I care more about it being easy for me to post than ease for a hypothetical user who might want to read it on a cellphone. (I can’t think why, my cellphone is flat most of the time, has no features other than making phone calls and texting, and is used about once a year to say “please get apples while you are at the supermarket” or “will you be home for dinner”

    Dave Bonta replied:

    Hi Catherine – Many of these suggestions can be implemented in Blogger, but unfortunately that’s not a platform that offers much support to beginning and intermediate-level users. I’m trying to get into Blogger now so I can set up a test blog and see what kind of HTML tags the text editor uses, but they won’t let me in — I think they think I’m spam blogger. :( But as I explain in the article, “em” and “strong” are the preferred, semantically correct ways to mark italics and bolded text, respectively; “i” and “b” will eventually be deprecated.

    I agree that cellphone users are not, at this point, a user group one needs to worry about too much, but if current trends continue, they soon will be.

  • I love all the research you put into this piece, Dave. This should be required reading for all poet-bloggers. For all bloggers, period.

    Dave Bonta replied:

    You’re too kind. Thanks for being a strict, careful editor. (Potential RWP columnists take note: you get damn good support around here!)

    Dana Guthrie Martin replied:

    Read Write Poem: the seamless underwire bra for poets.

    Deb Scott replied:

    Is that a tee shirt idea? Should be.

  • Great stuff Dave!

    One fun fact about the high percentage of IE 6 users out there is that a large proportion of them are in countries where Windows is commonly pirated.

    Because their copies of Windows ARE pirated, they can’t “phone home” to Microsoft and get updates (Windows Update is typically disabled for obvious reasons). I see this through our web analytics at work, where we have a large number of visitors from China, India and developing nations.

    Dave Bonta replied:

    Wow, I didn’t realize that. I do get the impression that the final abandonment of IE6 in the North American workplace is only a year or so away, but we’ll see.

    Dana Guthrie Martin replied:

    I love that the tech talk here at Read Write Poem is as intelligent, nuanced and fascinating as the poetry talk. As it should be.

  • Very helpful information, Dave. I recognize some bad moves I’ve made in the past and I’m sure there are some I’m making right now. Thank you.

    Dave Bonta replied:

    You’re welcome! I found it helpful myself to lay all this out in a systematic fashion, and my only fear is that some folks will find it too overwhelming. Maybe I should’ve put the phrase “take what you need, and ignore the rest” in bold type at the top. :)

    Dana Guthrie Martin replied:

    (I got Nathan off the black background with white text last September. Whew!)

  • [...] the original post:  o tech!: how to reach the masses This entry was posted in Cellphone and tagged a-group-called, about-whether, and-smuggled, image, [...]

  • Dave–This is a terrific article. Like Catherine, I haven’t given any thought to cell phone users and accessibility. I own a cell phone but use it only when I’m out of town. I don’t even know my own number. And I can’t imagine why anyone would want to read a blog on a cell phone. I love blogger and have found that I’ve been able to work out codes for indenting lines of poems that have odd patterns. I rarely post my own poems, though. I agree the Word Press’s pop-out windows are hugely annoying. I wish all WP users would redo their settings. I agree, too, about screen color. I won’t bother even trying to read a blog that uses a black background, especially if the type is in red! Horrible. Also, hate ads and dancing widgets.

    Dave Bonta replied:

    Hi Diane — Thanks for commenting. I’m glad you liked it. Re: cellphones, I think the Japanese are way ahead (?) of us in that regard — whole novels being serialized in mobile-adapted installments — due to the sheer volume of people using their public transportation system. If we get more people using mass transit in this country, we might see a similar trend. Hard to read a laptop while standing in a crush of commuters on the bus or train.

    I’m sure I’ll have a future column specifically addressing strategies for presenting poems online in HTML, where I’ll talk about ways to indent, ways to introduce extra spaces, etc. I just figured I ought to look at some of these more basic issues first, before we get into the more arcane stuff.

    Dana Guthrie Martin replied:

    Yes, Diane! When things move on a page it really gets me worked up. I feel my stress level rising. If I can click on something and make it move or advance, that’s one thing. But when it’s moving all around of its own accord and not in keeping with my wishes, that gets the double thumbs down from me.

  • Excellent stuff, Dave. I’m going to go over Stoney Moss and improve everything I can, bit by bit.

    Dave Bonta replied:

    Deb, you’re doing a great job with Stoney Moss as it is. I’ve always been impressed by your willingness to learn and implement techy stuff.

    Dana Guthrie Martin replied:

    Yes, your site is great.

  • I have a couple of thoughts to add to this wonderful list of goodies. Most of which I will either implement or have already.

    1. Particularly for Blogger users, allow comments open enough to take more than Blogger/Google accounts and Open ID. Some of us have our own web sites and either don’t leave comments or have to use one that won’t drive return traffic.

    2. If you have the ability to allow subscription to comments, enable it. If you don’t, add it. There is a WordPress widget that will do the trick nicely for self-hosted blogs.

    Excellent article and full of wonderful advice. I had just thought about shortening the number of visible posts on the main page, then read your suggestion to do so, so I did. I’m further going to add a plug-in for Mobiles. Soon…

    Dave Bonta replied:

    Mi Mark — Glad you liked, and I concur with both suggestions.

    1. It is annoying when I don’t have the option of using my own URL on a Blogger blog. In general, blogs that force commenters to register before they can comment are annoying, unless they’re huge like Boing Boing and have to put the breaks on obnoxious drive-by commenters.

    2. I take it you mean the ability to subscribe via email to individual comment strings? WordPress.com just added that feature six months ago, and I agree, it’s great. I finally added it to my own blog, along with comment threading, a couple months ago, and I think conversations have grown livelier as a result. WordPress has always given readers the ability to subscribe to individual comment strings via RSS (which is of course the feature that Jacquith’s eamil subscription plugin and its derivatives are exploiting), but somehow that was never as convenient.

    Dana Guthrie Martin replied:

    Can’t you use your own URL On a blogger blog? Schmutzie does, and she’s on blogger.

    Dave Bonta replied:

    I meant, when commenting on a Blogger blog. Yes, certainly you can install Blogger on your own site, or redirect your own domain to a blog on Blogspot, as with Wordpress.com and Tumblr.

    Dave Bonta replied:

    Oh, and I meant to add that if you do shorten the number of posts on your front page, you can make up for it by listing links to the most recent 25 posts, say, in a prominent position in your sidebar, via any one of a number of widgets. (I use Rob Marsh’s, due to its configurability — I exclude posts in my Smorgasblog category, which are asides with their own mini blog.) You can also vary how many posts you display on archive pages, search pages, etc. with the Custom Post Limits plugin.

  • What a great idea for a column! Very helpful. Thank you.

    Dave Bonta replied:

    Glad you found it useful, Ren.

  • Dave, I posted my first website (Bee Loud Glade – too slow loading, long gone) when you were still in grade school, or younger, yet you have just posted more useful information than I have ever known in this area, and I’m very grateful. What a wonderful article! I’m going to adjust my two websites and two blogs accordingly.

    More expedient, I’d like to pass your very relevant information on to my colleagues and bosses in DoDEA as we are now in the process of developing the Virtual School. May I link here for them, or copy your article and send to them with all credit to you, of course?

    Dave Bonta replied:

    Of course, Wanda — I’d be pleased and honored. Feel free to copy and paste any or all of this into whatever format necessary if you think people will benefit from it. My only interest is in getting the information out there.

  • Dave-

    I’ve been blogging, posting poetry (for good or ill) and such on LiveJournal for over 18 months. I love the sense of community and some of the nifty things I can do there I can’t do elsewhere.

    LiveJournal just doesn’t play well with others. Their OpenID setup is a disaster. Just a mess. Made getting involved in RWP and other sites a pain in the caboose.

    That’s why I ended up with my own site, to be honest. That, and I know how to throw one together in short order. WordPress has been wonderful for me. I still use LJ for my non-creative writing endeavors, but for me having a WordPress setup is sweet.

    Dave Bonta replied:

    Mark, I I’d like to hear more about your LJ experience sometime. It’s one of many gaping holes in my knowledge. I always sort of grouped it with MySpace, but I’m sure it’s very different. I was sad when SixApart dumped it — it seemed like a real betrayal.

    Mark Stratton replied:

    Anytime you want to know, Dave just ask. I’ll be happy to share that with you. It has its upside and its downside, like most anything in life.

  • Thanks for your info…i am always looking and ASKING…how to…etc…good stuff

    Dave Bonta replied:

    Thanks. Good to know it answers some questions for you.

  • and the “tech talk” is great…”seamless underwire bra”…..looking that up in my for Dummies book!

    Dana Guthrie Martin replied:

    It’s just a fancy bra. Fancy words like that make the product seem more desirable and drive people to pay more for said object. :)

  • [...] Excerpt from: o tech!: how to reach the masses « Read Write Poem [...]

  • These are all very good tips. A lot of food for thought. I like to pretend that every suggestion you’ve made that I was already following was a conscious decision which I spend much time mulling over before deciding upon.

    Dave Bonta replied:

    I like to pretend that, too!

  • Great article. I’ve had a WP site for 4 years now, and I’ve implemented a lot of this, but you just reminded me that I need to add the previous and next links. How did I miss that on my own blog?

    Your advice about feeds is right on. There’s nothing worse than a partial feed. I am one of the ones that unsubscribes from those.

    I’ll be looking forward to the next installment of o, Tech!

    Dave Bonta replied:

    Thanks, James. It really does mystify me why so many otherwise cool WP themes lack previous and next links.

  • I have a thing! I have a thing!

    In Blogger, I personally don’t like it when the window for comments is locked so I can’t make it wider. Skinny windows freak me out and make me feel trapped.

    Maybe it’s just me. But that’s how I feel about that. Humpfh.

    Dave Bonta replied:

    I have an irrelevant observation! When you’re taking a class, I’ll bet you always sit in the middle of the front row, don’t you?

    Blogger comments have gotten a bit more useable over the past year+, but they still have some strange and annoying features, I agree.

    Dana Guthrie Martin replied:

    I sit in the very back. On an aisle, near an exit.

  • I have another thing! I have another thing!

    Archive pages should show full posts, not excerpts.

    (We have excerpts on archive pages here at Read Write Poem right now, but we’re going to change that. *looks at Andre*)

    Dave Bonta replied:

    Well, I tend to favor browsable archive pages too, as you know. But — on a slightly different topic — it would be really helpful if WordPress’ search result pages showed excerpts of the text containing the serach terms (not to mention if they returned results based on relevance). You might’ve noticed I recently swapped in a Google search form at Via Negativa, and that’s why. I think it’ll be six months minimum until we see a useful search function in WordPress.

  • bethadams

    Hey Dave, great article! (Now get back to work…) No, really, this is terrific advice and I hope more poet-bloggers will follow it.

    Dave Bonta replied:

    Thanks. I hope a few people take some of my advice. Any more than that, and I’d start to feel strange!

  • Thank you for this extremely helpful, timely, and detailed article. I look forward to reading more of your pieces on this blog.

    Dave Bonta replied:

    Thanks, Therese. I look forward to writing them, masochist that I am. (I hope they don’t all end up quite this long, though!)

  • What a superb article on so many levels. Thank you for presenting such a professional and accessible how to guide.

    with much gratitude and appreciation,

    Alan
    http://area17.blogspot.com

    Dave Bonta replied:

    Hey, glad you found it useful, Alan.

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